“You Can’t Brand Yourself Without Money”-Sally Mann Avers

Outspoken Ghanaian media personality, Sally Frimpong Mann has said that it is impossible for one to brand himself or herself without money.

READ ALSO: “If You Don’t Focus On Your Streaming, You Will Not Blow In This System Of Music”-David Bolton

In order for one to attain a successful and prominent brand, one needs to invest a lot of money into whatever craft they have ventured in being it formal or informal.

Future business is generated and financial value is built through branding. Brands improve distinctiveness from competitors, boosting demand and sales, assisting in the expansion of market share, and increasing shareholder value.

In the new era of the music industry, it is highly impossible for an artiste to break through the scene without any investment made. A musician needs to brand him or herself in such a way that the craft will be patronized by clients or the fans.

It is at the back of this that Sally Mann is saying that without money, one cannot brand himself to a valuable level. Nobody can brand themselves without money

, she said.

In other news, Ghanaian entertainment personality and artiste manager, George Britton has averred that Nigeria has now been recognized on the world music market as the hub for African music.

Speaking in an interview with Hitz FM’s presenter, Andy Dosty on the Daybreak Hitz morning segment, George Britton intimated that the Nigerian music industry has dominated the scene to the extent that they are now being recognized on the world music market more than any other African country.

He said that despite the numerous sentiments and the debate held to counteract his assertion, Nigeria has now become the hub for African music.

“Nigeria has become the hub of African music now, whether we like it or not“, he said on the show.

George Britton who happens to be the manager of the sensational Afropop singer, Camidoh also added that the singer’s appearance on Nigeria’s Glitch Africa tripled the listenership of his most viral song “Sugarcane”.

Source;